Saturday, July 4, 2009

Aum brings 'Oomph!' to shampoo ad...

We have been seeing advertisements of FMCG (Fast Moving Consumer Goods) products like shampoos, soaps, etc. on our Malaysian TV featuring well-known foreign celebrities. We have seen John Abraham and Rain for All Clear Men's Shampoo, Kareena Kapoor for Head & Shoulders, Priyanka Chopra for Lux, Marian Rivera (she's a popular actress in the Philippines) for Sunsilk, etc.

I have seen a few advertisements for shampoos, soaps or beauty creams featuring Thai models (at least in my opinion they look like they are from Thailand). However, I wasn't able to pinpoint if the Thai models were celebrities in Thailand ... just couldn't match what I have in my, admittedly, not too up-to-date nor complete memory bank of Thai celebrities.

However, the recently introduced Sunsilk Shampoo advertisement now making its rounds on Malaysian TV screens was a pleasant surprise. Finally someone Thai I can recognize. She's none other than the beautiful and sexy Patcharapa Chaichuea, nicknamed 'Aum'. Born on 5th December 1978, Aum is a very popular actress and model in Thailand, featuring in Thai TV dramas since 1997 and has appeared in countless Thai fashion & ladies magazines.

The guys may take note that she has been voted FHM (Thailand Edition) Most
Sexiest Woman for 3 consecutive years: 2003, 2004 & 2005.....












By the way, take a look at the fine print on your shampoo and beauty cream bottles. If they were made in Thailand, chances are they came from either:
a) Colgate-Palmolive (contract manufacturer S&J International Enterprises Public Company Limited), 600/4 Moo 11, Sukaphiban 8 Road, Nongkharm, Sriracha, Chonburi
b) Unilever Thai Holdings Limited, 63 Mu 4, Lardkrabang Industrial Estate, Chalongkrung Rd., Bangkok
c) Procter & Gamble Manufacturing (Thailand) Ltd, 112 Moo 5, Wellgrow Industrial Estate, Bangna-Trad Rd., Bang Samak, Bang Pakong, Chachoengsao
d) Johnson & Johnson (Thailand) Limited, 106 Moo 4, Latkrabang Industrial Estate, Bangkok

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